Carnation Club is a clothing care space in Castlemaine, on Djaara Country. Run by Holly Simpson, it's a shop and design studio for those who love sewing—with all its joys and challenges.

Here, you’ll find tools, notions, and skill-building DIY kits to help you care for your wardrobe, plus a growing range of patterns. The shop is filled with locally crafted wares, and everything is chosen with intention and care.

Carnation Club also hosts regular small group workshops focused on sewing, mending, and building practical skills. These sessions encourage connection, creativity, and a more sustainable approach to clothing. There are also workshops from special guests every season to ignite creativity and connection.

From her studio at the back of the shop, Holly creates timeless country clothing and practical textile goods using reclaimed fabrics and traditional techniques. Her handmade pieces, along with a selection of locally made garments and homewares, are available in-store.

Carnation Club is a welcoming space to learn, make, and build a deeper relationship with your clothes.